Black Friday shoppers plan and do their research weeks or months before they buy, so retailers can’t afford to wait when planning for Black Friday Cyber Monday (BFCM) sales. It’s critical that you start working on it now so that you can integrate your BFCM strategy across your search, social and eCommerce platforms, at least …
Contributed by Rong Yao, a Certified Management Consultant for Innovation Growth and Scaling Summary Companies wish to venture overseas to grow their business. Unfortunately, in reality, successful overseas expansions can be resource-intensive, potentially complex and risky. Since going overseas can get risky, how do we minimalise our risks and take appropriate positive steps for expansion? …
Discounts are often misused, miscalculated and overvalued. To get people into their product, many companies turn to discount pricing to increase acquisition. They think that they can raise prices later, once these customers see the value in the product. But you’ll see that rarely ever does happen. After spending so much time perfecting your product …
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