When you’re adding a new product to your existing ecommerce lineup, having a product launch strategy is massively important. Successful launches can set you up for long term growth. Whether you’re a new entrant in the industry or you’re relatively well-established, you’re going to want to have a proper strategy. There’s a lot riding on …
Wondering how to run a contest and giveaway campaign like a pro? Running a contest or holding a giveaway is an amazing marketing strategy, especially when the holiday season is coming up. It’s an easy and quick way to generate engagement, grow your social media following, get more traffic to your website and most importantly, …
Gillette is one of the most successful consumer brands in history. It’s been at the forefront of the razor category in the men’s grooming department for over a century. However, when it launched its new Gillette Fusion, it struggled to convert current customers to the newer, sleeker, improved and more expensive model. Coupled …
Every B2C company knows how important holidays are for their business. The retail strength of holiday shopping seasons are felt throughout the entire globe. If the past few years are any indication, both F&B businesses and brands selling physical products, will be pulling up their socks leading up to the kickoff of their big …
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