Creating a strategy to develop customer loyalty is one area of business that truly cannot be put on the back burner. It’s important that current customers know they are appreciated. Time and time again, it’s been proven that loyal customers convert friends and family into customers just through word of mouth. And these customers contribute higher revenues …
I know this is Marketing 101 stuff but stick with me for just a second before I get into the more advanced content marketing concepts we’ll be covering. For an ice-cold prospect to become a customer, they will need to travel through several stages. Failure to provide an ascension path from every piece of content you create …
Every B2C company knows how important holidays are for their business. The retail strength of holiday shopping seasons are felt throughout the entire globe. If the past few years are any indication, both F&B businesses and brands selling physical products, will be pulling up their socks leading up to the kickoff of their big holiday promotions. Shopify …
You may have the best lead magnet in your industry. You might even have the entry point offer that’s miles ahead of your competition. Your core offers and profit maximizers provide the highest value possible to your customers. But have you considered that almost no one (over 90% of your website visitors) converts into a customer on their …
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