The ultimate goal of any business is, of course, to make money. If a company doesn’t have a sustainable revenue model, it simply cannot sustain and succeed. But with an increased ability to serve more customers, you have better cash flow and higher profitability. This post won’t cover things like allocating capital in equity or …
Have you ever picked your customers’ brains? Did you ask them who they were? What they’re looking for? How much they’re willing to spend? Or why they’re here? Oh, you did? How many times? Once, twice, even ten times maybe? Everyone knows the best way to do customer research is to actually speak to your …
When you’re adding a new product to your existing ecommerce lineup, having a product launch strategy is massively important. Successful launches can set you up for long term growth. Whether you’re a new entrant in the industry or you’re relatively well-established, you’re going to want to have a proper strategy. There’s a lot riding on …
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