Contributed by Aaron Rodrigues, CEO & Founder of Via Media Influencer marketing is growing rapidly. A once heavily scrutinized form of product or service endorsement is now changing the advertising landscape once and for all. Indeed, with the maturing of social media platforms, many will question how effective it is placing the outcome of campaigns …
In 1964, Oregon University track athlete Phil Knight and his coach, Bill Bowerman, set up what is today known as Nike. They had just $1,200 in the bank. Originally created as Blue Ribbon Sports (BRS), the company that would eventually become Nike first became a distributor for a Japanese shoe company. At the end of their …
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