Most sites have a customer support FAQ page. This is a section where frequently asked questions get an appropriate answer. Creating an FAQ page is often seen as a tool to reduce the workload of customer support team, but it can drive sales as well. If you’re not using your FAQ page for sales and …
Creating a strategy to develop customer loyalty is one area of business that truly cannot be put on the back burner. It’s important that current customers know they are appreciated. Time and time again, it’s been proven that loyal customers convert friends and family into customers just through word of mouth. And these …
Every business owner knows that the highest cost to a business is acquiring a new customer. And in the last five years, the cost has increased by over 50%. Whether you realize it or not, digital advertising is a part of our everyday lives. Marketing has become more expensive, customers are becoming …
I know this is Marketing 101 stuff but stick with me for just a second before I get into the more advanced content marketing concepts we’ll be covering. For an ice-cold prospect to become a customer, they will need to travel through several stages. Failure to provide an ascension path from every piece …
Facebook and Google advertising is a complete waste of money… Unless those advertisements cause leads to convert into a paying customer. Business owners and CEOs only care about two things: Decreasing costs Increasing revenue And rightly so… Therefore, for your marketing activities to have business value, everything must link back to one …
Promoting a product is not easy. But before we go any further, we have to align our vocabulary on this first… Promotion DOES NOT mean discounts. Neither does it mean cheap. Promotion merely means finding a reason to talk about your product. That’s it. The moment you have the habit …
You may have the best lead magnet in your industry. You might even have the entry point offer that’s miles ahead of your competition. Your core offers and profit maximizers provide the highest value possible to your customers. But have you considered that almost no one (over 90% of your website visitors) …
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