Wondering how to run a contest and giveaway campaign like a pro? Running a contest or holding a giveaway is an amazing marketing strategy, especially when the holiday season is coming up. It’s an easy and quick way to generate engagement, grow your social media following, get more traffic to your website and most importantly, …
How well you know your customers determines how successful your marketing campaigns will be. In our previous case study on Gillette, we discussed segmentation marketing and how targeting specific types of customers or market niches is the way to go. At the same time, we also know there are no two customers that are alike. …
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