Wondering how to run a contest and giveaway campaign like a pro? Running a contest or holding a giveaway is an amazing marketing strategy, especially when the holiday season is coming up. It’s an easy and quick way to generate engagement, grow your social media following, get more traffic to your website and most importantly, …
How well you know your customers determines how successful your marketing campaigns will be. In our previous case study on Gillette, we discussed segmentation marketing and how targeting specific types of customers or market niches is the way to go. At the same time, we also know there are no two customers that are alike. …
Creating a strategy to develop customer loyalty is one area of business that truly cannot be put on the back burner. It’s important that current customers know they are appreciated. Time and time again, it’s been proven that loyal customers convert friends and family into customers just through word of mouth. And these …
Gillette is one of the most successful consumer brands in history. It’s been at the forefront of the razor category in the men’s grooming department for over a century. However, when it launched its new Gillette Fusion, it struggled to convert current customers to the newer, sleeker, improved and more expensive model. Coupled …
Facebook and Google advertising is a complete waste of money… Unless those advertisements cause leads to convert into a paying customer. Business owners and CEOs only care about two things: Decreasing costs Increasing revenue And rightly so… Therefore, for your marketing activities to have business value, everything must link back to one …
People buy products and services. What a ridiculously obvious statement! Yet marketers, sales folks and even businesses forget that. And they begin rambling on about the product. I hate to break it to you but… No one care about the state-of-the-art features your robot avocado has (maybe if your avocado can …
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