Wondering how to run a contest and giveaway campaign like a pro? Running a contest or holding a giveaway is an amazing marketing strategy, especially when the holiday season is coming up.  It’s an easy and quick way to generate engagement, grow your social media following, get more traffic to your website and most importantly,

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Gillette is one of the most successful consumer brands in history. It’s been at the forefront of the razor category in the men’s grooming department for over a century.    However, when it launched its new Gillette Fusion, it struggled to convert current customers to the newer, sleeker, improved and more expensive model.   Coupled

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