Future of ecommerce
The Future of eCommerce in 2022
Your Path to Profitability
In eCommerce
Navigate the rapidly changing commerce landscape with the top trends shaping 2022 and beyond, and the recommendations you need to build a brand that lasts.
The Future of eCommerce in 2022
Your Path to Profitability
In eCommerce
Navigate the rapidly changing commerce landscape with the top trends shaping 2022 and beyond, and the recommendations you need to build a brand that lasts.
The Future of eCommerce in 2022
Your Path to ProfitabilityIn eCommerce
Navigate the rapidly changing commerce landscape with the top trends shaping 2022 and beyond, and the recommendations you need to build a brand that lasts.
Operating commerce is getting harder
Over the past 2 years, we’re seeing record-high shipping costs, diminishing returns on online ads, and a massive increase in the number of channels businesses are selling on.
All this will affect the way we shop, sell, and ship. So we’re sharing every insight we have to help your business succeed.
Our report, in partnership with Shopify, is based on in-depth analyses of exclusive survey data from businesses and consumers around the world. We paired this with data from millions of Shopify-powered businesses globally. The result is a trend forecast with unparalleled views into the future of commerce.
We’re shining a flashlight into 2022, and we’re ready to show you the way.
Operating commerce is getting harder
Over the past 2 years, we’re seeing record-high shipping costs, diminishing returns on online ads, and a massive increase in the number of channels businesses are selling on.
All this will affect the way we shop, sell, and ship. So we’re sharing every insight we have to help your business succeed.
Our report, in partnership with Shopify, is based on in-depth analyses of exclusive survey data from businesses and consumers around the world. We paired this with data from millions of Shopify-powered businesses globally. The result is a trend forecast with unparalleled views into the future of commerce.
We’re shining a flashlight into 2022, and we’re ready to show you the way.
Spending habits are shifting
We’re seeing a radical change in consumer behaviour. People are more willing than ever to buy from brands that resonate with them because of geography, company values, or sustainability.
People are also willing to spend more money and accept slower shipping times—for the right brand.
That means your messaging is ever more important.They’re also returning to in-person shopping, and shopping in new ways: social commerce sales are set to nearly triple by 2025, and 40% of consumers say they plan to pay with cryptocurrency in the next year.
It’s a sign that Customer Experience (CX) has to be prioritised too. Gone are the days where we could build processes based on what’s easy for the business. Now, the customer owns the conversation.
Spending habits are shifting
We’re seeing a radical change in consumer behaviour. People are more willing than ever to buy from brands that resonate with them because of geography, company values, or sustainability.
People are also willing to spend more money and accept slower shipping times—for the right brand.
That means your messaging is ever more important.They’re also returning to in-person shopping, and shopping in new ways: social commerce sales are set to nearly triple by 2025, and 40% of consumers say they plan to pay with cryptocurrency in the next year.
It’s a sign that Customer Experience (CX) has to be prioritised too. Gone are the days where we could build proceesses based on what’s easy for the business. Now, the customer owns the conversation.
Spending habits are shifting
We’re seeing a radical change in consumer behaviour. People are more willing than ever to buy from brands that resonate with them because of geography, company values, or sustainability.
People are also willing to spend more money and accept slower shipping times—for the right brand.
That means your messaging is ever more important.They’re also returning to in-person shopping, and shopping in new ways: social commerce sales are set to nearly triple by 2025, and 40% of consumers say they plan to pay with cryptocurrency in the next year.
It’s a sign that Customer Experience (CX) has to be prioritised too. Gone are the days where we could build processes based on what’s easy for the business. Now, the customer owns the conversation.
“You have to create the perfect experience for your customers. And that goes far beyond your physical product or online store.”
Your Path To Profitability Begins Here
Identify opportunities in eCommerce and create a roadmap for sustainable growth.
Your Path To Profitability Begins Here
Identify opportunities in eCommerce and create a roadmap for sustainable growth.
The way we do marketing has to change
What got you where you are won’t get you where you’re going.
There’s no point sugarcoating it: your customer acquisition and retention efforts have to be improved.
People are shopping across multiple devices, using multiple channels and want to buy in their own way, without being sold to.
And as third-party cookies phase out and advertising conversion rates continue to plummet, marketers and brand owners need to rethink the way they market. Shifting from rented traffic (ie. ad platforms and marketplaces) to owned traffic (ie. email and sms) is a start.
“You have to create the perfect experience for your customers. And that goes far beyond your physical product or online store.”
Your Path To Profitability Begins Here
Identify opportunities in eCommerce and create a roadmap for sustainable growth.
Your Path To Profitability Begins Here
Identify opportunities in eCommerce and create a roadmap for sustainable growth.
The way we do marketing has to change
What got you where you are won’t get you where you’re going.
There’s no point sugarcoating it: your customer acquisition and retention efforts have to be improved.
People are shopping across multiple devices, using multiple channels and want to buy in their own way, without being sold to.
And as third-party cookies phase out and advertising conversion rates continue to plummet, marketers and brand owners need to rethink the way they market. Shifting from rented traffic (ie. ad platforms and marketplaces) to owned traffic (ie. email and sms) is a start.