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Last updated on June 24, 2022

If you’ve got a Direct-to-consumer (DTC) ecommerce store and you’re stuck with low-performing campaigns or want more out of your campaigns, here’s something you can try.

We call this campaign stacking.

Step 1: Run ads

Step 2: Collect some form of contact information so you can follow up (this can be email, messenger, phone number)

Step 3: Push out your first offer

Step 4: Stack

The reason stacking is so effective is that it builds on each other. You grow your database by reaching out to new customers and retargeting your existing customers at the same time.

It’s the perfect way to get the most out of your advertising budget.

There’s nothing new about this.

It’s just moving leads faster down funnel.

Each new “campaign” doesn’t even have to be an offer. It could be a bundle, an introduction to a new product, or literally any minor holiday you can use to promote yourself.