Black Friday shoppers plan and do their research weeks or months before they buy, so retailers can’t afford to wait when planning for Black Friday Cyber Monday (BFCM) sales. It’s critical that you start working on it now so that you can integrate your BFCM strategy across your search, social and eCommerce platforms, at least …
In today’s world, having a high-quality product is table-stakes. While fundamental, a good product alone is not enough to get customers coming back. The robustness of a business’ customer retention comes from a strong relationship between the brand and its customers. Without it, you’ll see a high churn rate for ecommerce brands coupled with unstable …
Promoting a product is not easy. But before we go any further, we have to align our vocabulary on this first… Promotion DOES NOT mean discounts. Neither does it mean cheap. Promotion merely means finding a reason to talk about your product. That’s it. The moment you have the habit …
In 1964, Oregon University track athlete Phil Knight and his coach, Bill Bowerman, set up what is today known as Nike. They had just $1,200 in the bank. Originally created as Blue Ribbon Sports (BRS), the company that would eventually become Nike first became a distributor for a Japanese shoe company. At the end …
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