Black Friday shoppers plan and do their research weeks or months before they buy, so retailers can’t afford to wait when planning for Black Friday Cyber Monday (BFCM) sales. It’s critical that you start working on it now so that you can integrate your BFCM strategy across your search, social and eCommerce platforms, at least …
As confidence in ecommerce shopping platforms increases, people are also making more, higher-value transactions online. Yes, designer furniture included. With that comes a more “real” expectation of shopping. Enter Augmented Reality (AR). AR gives customers who typically shop online the chance to view and interact with products in the same way they would if they …
Contributed by Rong Yao, a Certified Management Consultant for Innovation Growth and Scaling Summary Companies wish to venture overseas to grow their business. Unfortunately, in reality, successful overseas expansions can be resource-intensive, potentially complex and risky. Since going overseas can get risky, how do we minimalise our risks and take appropriate positive steps for expansion? …
Contributed by Greg Rawson, Co-founder & Creative Director of Wanderlust Death by Discounts When a business turns to marketing to try and solve a declining sales issue, more often than not, it will run a promotion. And generally, it works. For a little while. Or, to be precise, for exactly the duration of the promotion. …
Contributed by Aaron Rodrigues, CEO & Founder of Via Media Influencer marketing is growing rapidly. A once heavily scrutinized form of product or service endorsement is now changing the advertising landscape once and for all. Indeed, with the maturing of social media platforms, many will question how effective it is placing the outcome of campaigns …
Contributed by Aaron Rodrigues, CEO & Founder of Via Media Content marketing is the key to selling any product or service in today’s digital market space. Companies that see exponential growth with their sales are most likely no strangers to leveraging effective video marketing campaigns to increase their bottom-line profits. And sitting right at step …
“If you confuse, you lose.” You’ve probably heard that before. Ask any marketer adept in copywriting and they’ll tell you how important messaging is. We could go on for days about the customer avatar and marketing to one person. But even then, cold Facebook ads vs repurchase ads should have a different messaging style. Similarly, …
If you’ve got a Direct-to-consumer (DTC) ecommerce store and you’re stuck with low-performing campaigns or want more out of your campaigns, here’s something you can try. We call this campaign stacking. Step 1: Run ads Step 2: Collect some form of contact information so you can follow up (this can be email, messenger, phone number) …
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