Contributed by Aaron Rodrigues, CEO & Founder of Via Media Influencer marketing is growing rapidly. A once heavily scrutinized form of product or service endorsement is now changing the advertising landscape once and for all. Indeed, with the maturing of social media platforms, many will question how effective it is placing the outcome of campaigns …
“If you confuse, you lose.” You’ve probably heard that before. Ask any marketer adept in copywriting and they’ll tell you how important messaging is. We could go on for days about the customer avatar and marketing to one person. But even then, cold Facebook ads vs repurchase ads should have a different messaging style. Similarly, …
If you’ve got a Direct-to-consumer (DTC) ecommerce store and you’re stuck with low-performing campaigns or want more out of your campaigns, here’s something you can try. We call this campaign stacking. Step 1: Run ads Step 2: Collect some form of contact information so you can follow up (this can be email, messenger, phone number) …
Unit economics is one of the most powerful concepts to get right for any business. It helps guide business strategy because products, sales, supply chain and marketing are all in line. A “unit” in ecommerce unit economics can be defined in terms of per order or per product sold, after deducting all variable costs. Getting …
Discounts are often misused, miscalculated and overvalued. To get people into their product, many companies turn to discount pricing to increase acquisition. They think that they can raise prices later, once these customers see the value in the product. But you’ll see that rarely ever does happen. After spending so much time perfecting your product …
Ecommerce stores often face challenges when acquiring new customers. More competitors are sprouting up by the day and customers are getting confused by the tons of different products available on the market. Whichever the case for you, you’re probably seeing your Customer Acquisition Cost (CAC) increase. For merchants operating with the typical sale revenue model, …
In today’s world, having a high-quality product is table-stakes. While fundamental, a good product alone is not enough to get customers coming back. The robustness of a business’ customer retention comes from a strong relationship between the brand and its customers. Without it, you’ll see a high churn rate for ecommerce brands coupled with unstable …
The ultimate goal of any business is, of course, to make money. If a company doesn’t have a sustainable revenue model, it simply cannot sustain and succeed. But with an increased ability to serve more customers, you have better cash flow and higher profitability. This post won’t cover things like allocating capital in equity or …
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