Black Friday shoppers plan and do their research weeks or months before they buy, so retailers can’t afford to wait when planning for Black Friday Cyber Monday (BFCM) sales. It’s critical that you start working on it now so that you can integrate your BFCM strategy across your search, social and eCommerce platforms, at least …
As confidence in ecommerce shopping platforms increases, people are also making more, higher-value transactions online. Yes, designer furniture included. With that comes a more “real” expectation of shopping. Enter Augmented Reality (AR). AR gives customers who typically shop online the chance to view and interact with products in the same way they would if they …
Contributed by Rong Yao, a Certified Management Consultant for Innovation Growth and Scaling Summary Companies wish to venture overseas to grow their business. Unfortunately, in reality, successful overseas expansions can be resource-intensive, potentially complex and risky. Since going overseas can get risky, how do we minimalise our risks and take appropriate positive steps for expansion? …
Contributed by Greg Rawson, Co-founder & Creative Director of Wanderlust Death by Discounts When a business turns to marketing to try and solve a declining sales issue, more often than not, it will run a promotion. And generally, it works. For a little while. Or, to be precise, for exactly the duration of the promotion. …
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