Contributed by Aaron Rodrigues, CEO & Founder of Via Media Influencer marketing is growing rapidly. A once heavily scrutinized form of product or service endorsement is now changing the advertising landscape once and for all. Indeed, with the maturing of social media platforms, many will question how effective it is placing the outcome of campaigns …
Contributed by Aaron Rodrigues, CEO & Founder of Via Media Content marketing is the key to selling any product or service in today’s digital market space. Companies that see exponential growth with their sales are most likely no strangers to leveraging effective video marketing campaigns to increase their bottom-line profits. And sitting right at step …
“If you confuse, you lose.” You’ve probably heard that before. Ask any marketer adept in copywriting and they’ll tell you how important messaging is. We could go on for days about the customer avatar and marketing to one person. But even then, cold Facebook ads vs repurchase ads should have a different messaging style. Similarly, …
If you’ve got a Direct-to-consumer (DTC) ecommerce store and you’re stuck with low-performing campaigns or want more out of your campaigns, here’s something you can try. We call this campaign stacking. Step 1: Run ads Step 2: Collect some form of contact information so you can follow up (this can be email, messenger, phone number) …
Unit economics is one of the most powerful concepts to get right for any business. It helps guide business strategy because products, sales, supply chain and marketing are all in line. A “unit” in ecommerce unit economics can be defined in terms of per order or per product sold, after deducting all variable costs. Getting …
Discounts are often misused, miscalculated and overvalued. To get people into their product, many companies turn to discount pricing to increase acquisition. They think that they can raise prices later, once these customers see the value in the product. But you’ll see that rarely ever does happen. After spending so much time perfecting your product …
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