How well you know your customers determines how successful your marketing campaigns will be. In our previous case study on Gillette, we discussed segmentation marketing and how targeting specific types of customers or market niches is the way to go. At the same time, we also know there are no two customers that are alike. 

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Creating a strategy to develop customer loyalty is one area of business that truly cannot be put on the back burner.    It’s important that current customers know they are appreciated.   Time and time again, it’s been proven that loyal customers convert friends and family into customers just through word of mouth. And these

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