Every business owner knows that the highest cost to a business is acquiring a new customer. And in the last five years, the cost has increased by over 50%. Whether you realize it or not, digital advertising is a part of our everyday lives.  Marketing has become more expensive, customers are becoming less trustworthy of brands that blast

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I know this is Marketing 101 stuff but stick with me for just a second before I get into the more advanced content marketing concepts we’ll be covering. For an ice-cold prospect to become a customer, they will need to travel through several stages. Failure to provide an ascension path from every piece of content you create

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