Every B2C company knows how important holidays are for their business.  The retail strength of holiday shopping seasons are felt throughout the entire globe. If the past few years are any indication, both F&B businesses and brands selling physical products, will be pulling up their socks leading up to the kickoff of their big holiday promotions.  Shopify

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Facebook and Google advertising is a complete waste of money… Unless those advertisements cause leads to convert into a paying customer. Business owners and CEOs only care about two things: Decreasing costs Increasing revenueAnd rightly so… Therefore, for your marketing activities to have business value, everything must link back to one of those two initiatives.  All businesses want to

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