You may have the best lead magnet in your industry. You might even have the entry point offer that’s miles ahead of your competition. Your core offers and profit maximizers provide the highest value possible to your customers. But have you considered that almost no one (over 90% of your website visitors) converts into a customer on their

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In 1964, Oregon University track athlete Phil Knight and his coach, Bill Bowerman, set up what is today known as Nike. They had just $1,200 in the bank. Originally created as Blue Ribbon Sports (BRS), the company that would eventually become Nike first became a distributor for a Japanese shoe company. At the end of their

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